Client
Whiteburn Property
Contact
Eve McCCurrich
Dates
2014
Value
£12m
Area
10400 sqm
Status
Speculative
Sectors
Expertise
Team
PRS for design-aware urbanites
VOX is the first of a family of PRS schemes with a shared ambition to create the best place to live for design-aware urbanites, who want to live and work in interesting and unique city centre locations.
Dundee College of Commerce opened in May 1970, overlooking the city and the Tay estuary. Following its closure in 2011 the site was secured by Whiteburn Property who set about the reuse of the building’s incredible concrete structure to create a vibrant, mixed-use community, providing 110 flats, co-working space, a café, gym, lounge and small community cinema. VOX aims to rebalance the inescapable calculus that most of us have to face at some point in our lives: more space in suburbia vs a more interesting life in the city.
Evidence shows that this is a global, cross-cultural dilemma: as we become wealthier we don’t just consume more energy, more goods and more transport miles, we also consume more space. As a result, rather than getting denser, our cities are getting baggier. This should concern all of us because true urbanisation, increasing the density of our cities and making them more liveable, is integrally connected to the three pillars of sustainability: economic development, social development and environmental protection.